Trained Ears

Listening… Listening carefully. Audio tells half the story in our business as content providers, and it happens to be my passion. And just like choosing the proper lens for a video shoot, or using the latest graphic treatment in video post, there are a few simple things you can do … Continue Reading →

Adventures with Professor Highlander

He will lead you through the jungle, a haunted house, to the bottom of the sea and to the top of the mountains. He’s here to guide you safely through the experience of automobile shopping. He’s Professor Highlander, the mascot for Toyota Direct of Columbus, and Brainstorm has made him the … Continue Reading →

Excellent Customer Service Is the Lifeblood of Business

Do all businesses and organizations need media content for their marketing efforts? Sure. But many smaller organizations are hesitant because they believe that their production budget isn’t big enough.  To insure a good experience, choose the right production partner and communicate your budget upfront. This allows the maximum collaboration. Your … Continue Reading →

How changes in media viewing habits impact advertisers

It’s no secret that the way people consume video content is changing.  In 2010, Netflix had 20 million subscribers.  By 2014, they had over 50 million subscribers. 7  Sony owned “Crackle” says they have 18 million viewers per month.8  YouTube has over one billion users, and over 100,000,000 hours of … Continue Reading →

Super Production!

When the biggest dealer in town wants to be in the biggest game of the year, they teamed up with Brainstorm Media. We were honored to have the opportunity to help our client share their message during the largest television event of the year. This year, an estimated 111.9 million … Continue Reading →

Going Pro with Action Cameras!

GoPro cameras: you’re just as likely to see them on movie sets as you are on the helmet of some pre-teen rolling down your street on a skateboard. They are not the perfect camera, but they are the perfect tool for a variety of different situations.  There are a lot … Continue Reading →

A Moving Lens

I love a moving lens. I am always amazed how a small camera move can bring such depth and emotion to a production. When planning a shot my first thoughts are about where the Director wants the lens to travel and what camera/lens controls we need to achieve the desired … Continue Reading →

Production: Planning Your Shoot vs. On-The-Fly Recording

Every project is unique, but sometimes we categorize video shoots into a couple of different types, “Run’n’Gun” and “Planned-out.” Run’n’Gun Run’n’Gun is slang for a video shoot that is expected to acquire a lot of material in a short amount of time without elaborate setups. This can result from a … Continue Reading →