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Recent Posts
- Knowing your audience
- Trained Ears
- Adventures with Professor Highlander
- Passion Projects
- Things Have Changed
- Excellent Customer Service Is the Lifeblood of Business
- Cross promotion, sponsorship & partnering with other companies
- How changes in media viewing habits impact advertisers
- Super Production!
- Going Pro with Action Cameras!
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Category Archives: Preproduction
Knowing your audience
Jan
29
2021
29
2021
Before we start a new project with a client one of the first questions we ask them is, “Who’s your audience?” Who will view this video or use this media? The answers to these questions lead to the way we approach the project. We like to know as much about …
Posted in Preproduction
Things Have Changed
Feb
28
2017
28
2017

As Brainstorm Media approaches our 20th anniversary in the media production business, I find myself reflecting on the changes in technology and techniques we use to reach audiences. When Brainstorm Media started, TV stations were taking BETA tapes, we were editing on a “huge” 200 GB Avid system, and YouTube …
Posted in Post Production, Preproduction
Excellent Customer Service Is the Lifeblood of Business
Jul
12
2016
12
2016

Do all businesses and organizations need media content for their marketing efforts? Sure. But many smaller organizations are hesitant because they believe that their production budget isn’t big enough. To insure a good experience, choose the right production partner and communicate your budget upfront. This allows the maximum collaboration. Your …
Posted in Audio Production, Post Production, Preproduction, Production
Cross promotion, sponsorship & partnering with other companies
Jun
14
2016
14
2016

Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these days. Cross promotion is …
Posted in Preproduction
How changes in media viewing habits impact advertisers
May
19
2016
19
2016

It’s no secret that the way people consume video content is changing. In 2010, Netflix had 20 million subscribers. By 2014, they had over 50 million subscribers. 7 Sony owned “Crackle” says they have 18 million viewers per month.8 YouTube has over one billion users, and over 100,000,000 hours of …
Posted in Post Production, Preproduction, Production
Maximize Your Budget
Oct
10
2014
10
2014

“How much does it cost to make a video?” With almost 30 years in the business, I have heard this question more times than I can count. But because each video is made to order, a better question might be, “How much (or what kind of) video can I make …
Posted in Preproduction
The Power of a Story
Jun
02
2014
02
2014
In the introduction of How to Tell A Story, his free e-book, author Donald Miller says: “…the world is beginning to understand that entire cultures are being shaped by the story tellers, and business leaders, pastors and parents are starting to wonder how they can incorporate more stories into their communication methodology.” And …
Posted in Preproduction