Category Archives: Post Production

Adventures with Professor Highlander


He will lead you through the jungle, a haunted house, to the bottom of the sea and to the top of the mountains. He’s here to guide you safely through the experience of automobile shopping. He’s Professor Highlander, the mascot for Toyota Direct of Columbus, and Brainstorm has made him the … Continue Reading →

Posted in Audio Production, Post Production

Things Have Changed


As Brainstorm Media approaches our 20th anniversary in the media production business, I find myself reflecting on the changes in technology and techniques we use to reach audiences. When Brainstorm Media started, TV stations were taking BETA tapes, we were editing on a “huge” 200 GB Avid system, and YouTube … Continue Reading →

Posted in Post Production, Preproduction

Excellent Customer Service Is the Lifeblood of Business


Do all businesses and organizations need media content for their marketing efforts? Sure. But many smaller organizations are hesitant because they believe that their production budget isn’t big enough.  To insure a good experience, choose the right production partner and communicate your budget upfront. This allows the maximum collaboration. Your … Continue Reading →

Posted in Audio Production, Post Production, Preproduction, Production

How changes in media viewing habits impact advertisers


It’s no secret that the way people consume video content is changing.  In 2010, Netflix had 20 million subscribers.  By 2014, they had over 50 million subscribers. 7  Sony owned “Crackle” says they have 18 million viewers per month.8  YouTube has over one billion users, and over 100,000,000 hours of … Continue Reading →

Posted in Post Production, Preproduction, Production