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Author Archives: Bruce Houtz
Cross promotion, sponsorship & partnering with other companies
Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these days. Cross promotion is …
Posted in Preproduction
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How changes in media viewing habits impact advertisers
It’s no secret that the way people consume video content is changing. In 2010, Netflix had 20 million subscribers. By 2014, they had over 50 million subscribers. 7 Sony owned “Crackle” says they have 18 million viewers per month.8 YouTube has over one billion users, and over 100,000,000 hours of …
Posted in Post Production, Preproduction, Production
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